OUR STORY

T H E B R A N D S T O R Y
Stories woven in every thread.
Colorful talismans for the everyday journey.

T H E N A M E
The name SO BÔ is rooted in
the French word beau
(phonetically pronounced
“bo”), meaning beautiful.

T H E T W I S T
We added the distinctive
circumflex accent (ô) to give
the word unique visual
character, Parisian edge, and
modern style.

Bold fashion jewellery for each one of you.
O U T S T A N D I N G · C H I C · B O H E M I A N · F U N K Y · C O L O R F U L

Stack it. Mix it. Love it.
SO BÔ, SO YOU